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Authentic Masculinity

— So what really constitutes “toxic masculinity”? Perhaps, Toxic masculinity is the most relevant, most pertinent distinction in this global cultural conversation. Toxic masculinity in many ways...

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The Best Men Can Be: The Gillette Ad and ‘Toxic Masculinity’

— Recently the Gillette Co., which has the longstanding motto “The Best a Man Can Get,” released an ad, “The best men can be,” warning about “toxic masculinity” that, though in my view totally on the...

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Toxic Masculinity In 2019… It’s Going Nowhere

— For thirty years, Gillette has always had a consistent tagline, believing they are “The Best A Man Can Get.” In January of 2019 Gillette expanded on their trademark tagline, believing it reflects...

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Why Can’t Men Be Better?

— Gillette recently released a new advertisement that has had a very polarizing effect. Some people applaud it, while others want to criticize. Some even choose to point out why it doesn’t work...

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Gillette, Qualifiers and The Public Stance

— Gillette’s recent ad “The Best Men Can Be” has garnered millions of views and as many opinions at this point. Much has been said supporting and denouncing Gillette’s decision to make the video. But...

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Isn’t It Time Men Shaved Their Armpits?

— Hear me out. We women are automatically lambasted if we’re seen with even a spattering of unshaven pits. Julia Roberts and her brunette a-hairs never lived down the ridicule she faced after walking...

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The Women In Your Life Deserve Better

— Recently, the razor company Gillett launched a new campaign, “The Best A Man Could Be”. This was a very subtle deviation from their long-standing tagline “The Best A Man Could Get” and some people...

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The Most Hopeful Thing About the Gillette Ad Has Nothing To Do With Gillette

— The first time I watched the Gillette ad on toxic masculinity it brought a tear to my eye. The ad says in a very visceral way what so many of us, including myself, are saying here at the Good Men...

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When Gillette Asks Men ‘Is This the Best a Man Can Get?’ What Happens Next

— Following in the footsteps of Nike’s Colin Kappernick commercial, Gillette recently released a two-minute ad that, recieving wide viewership, calls on men to step forward into manhood in a new way. A...

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No, Gillette Didn’t Declare War on Masculinity…

— Recently, I released a video where I touched on the fact that Gillette released a new commercial that directly addressed toxic masculinity, asking men to do better and the reaction that a lot of...

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They’re Coming for Our Balls!

— There is a common automaticity among humans to dissect statements and ideas in order to find hidden meanings. We read into things, believe we know “what they are really trying to say” and convince...

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The One You Feed…How Does Bigotry Rise to the Surface?

  A Native American elder singing the AIM Song in Washington DC Indigenous Peoples March was seen on video surrounded by a group of high school boys. The video, which was posted by YouTube account...

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